The 10 Best Beauty Looks: Week of October 30, 2017

This week’s best moments in beauty centered on pared-down signatures instead of over-the-top trends or Halloween lean-ins, each carried off with an easy confidence that left onlookers wanting more. Jessica Alba continued the reign of 2017’s aesthetic calling card—slicked updo, gold hoops—her take personalized by a glassy, bright lip, an understated swipe of cornflower blue against her upper lash line, and that supernatural pregnant glow. The glossy, full-fringed bob took on throwback guise when worn by Zendaya, the unofficial queen of retro lengths, while Elle Fanning’s own trompe l’oeil bangs were furthered by sunny peroxide and flipped-up ends. And while pops of pink at lip level found fans across the board—Kaia Gerber’s gloss, Jennifer Lopez’s pale, Rosie Huntington-Whiteley’s rose—Salma Hayek’s candy-coated iteration fell in line with the month’s sweet sensibilities. Because tried-and-true beauty tricks are the ultimate treat.