The 10 Best Beauty Instagrams of the Week: Emily Ratajkowski, Sita Abellan, and More

From face-framing hairstyles to strategic showings of skin, this week's best beauty Instagrams were all about (casually) calculated beauty moments. For Alexa Chung, a trip to Kyoto elicited a lean toward Samurai-inspired plaits, the duo blended into her easy brunette and left to flank her face. In another part of Japan, Bella Hadid parted her overgrown bangs at center, taking her tie-back up a '90s notch. Undone baby braids and a crown of iconic dreadlocks made for an ultimate family moment when captured in a self-facing snap featuring father-daughter-duo Lenny and Zoë Kravitz; the genetic vibe was echoed by Adwoa Aboah, her sister Kesewa, and their luminous skin and cultivated manes.

And along with her characteristic glossy lengths, peachy-nude pout, and smattering of freckles, Emily Ratajkowski reimagined a free-the-nipple moment as a covert affair, the body parts peeking from beneath a barely-there PVC trench coat, and the look finished with a set of aquamarine lucite hoops. Because following trends is made much more fun with the addition of idiosyncratic twists.