This #1 Bestselling K-Beauty Brand Is Still on *Major* Sale for Prime Day 2023

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Whether your makeup collection needs a refresh, your favorite skincare product just ran out or you just want to take advantage of the best Prime Day deals, the sheer amount of beauty products and tools available at a discounted rate is nearly limitless. That's why we've rounded up the best Amazon Prime Day beauty deals of 2023 so you can make the most of the annual sale that continues to linger post-July 12. We won't judge if you add more than one of the following skincare, haircare and makeup products to your shopping cart — we're about to do the same.

Even though Amazon Prime Day may be officially over, you can still find deals and snag high-end brands on sale. Shop essentials like the Cosrx Snail 92 Cream as well as save big on hair tools like the Drybar Blow Dryer Brush. You can even find straighteners, mascara and fragrance for 20% to almost 70% off!

Not only will you be able to shop on a budget, but you can also feel secure in your purchase knowing that many of the following products have been tested and evaluated by our experts in the Good Housekeeping Institute Beauty, Health and Sustainability Lab. Read on for all of the beauty deals that have rave customer reviews, an impressive number of ratings or the infamous Amazon's Choice or #1 best-seller badge.

SHOP ALL PRIME DAY DEALS

Skincare

Snail 96 Mucin Power Essence

Amazon's Choice essence is now 40% off — which means you save $10 on this consumer favorite! Formulated with snail secretion filtrate to rejuvenate dry or aging skin as well as reduce dullness, this essence has over 30,200 five-star reviews on Amazon. One five-star calls the product "like unexpected magic potion" which we think is reason enough to add it to your cart before the deal ends.

Retinol Cica Moisture Recovery Serum

Our beauty experts were so impressed by Innisfree's non-irritating serum that we included the Korean Skincare Brand in GH's 2023 Beauty Awards. It's also Amazon's Choice and has a 4.4-star rating with one-five star review saying, "It has help with my skin texture so much it’s incredible." Lab test results show the product even works on sensitive and redness-prone skin.

Hydro Boost Water Gel

Feel like Jennifer Garner thanks to uber popular moisturizer by Neutrogena that just got a whole lot more affordable at 42% off. Our fave girl can't get enough of this lightweight and hydrating gel that our Lab evaluations showed kept skin hydrated for 12 hours. We even gave it a GH Beauty Award, and over 43K ratings on Amazon suggest consumers agree with our recommendation.

Acne Treatment Gel

With close to 53k customer ratings on Amazon and a 4.5-star rating, this acne-fighting product needs to be in your acne skincare routine. And if it's already in your medicine cabinet, then snag the 0.1% Adapalene Gel at a discounted price. The product targets current breakouts as well as helps prevent new acne from forming.

Lip Sleeping Mask

You may have seen this hydrating lip mask on your feed once or twice and now the #1 best-seller (with a 4.6-star rating on Amazon!) is on sale for Prime Day. Pop the mask, available in six flavors, on your lips at night and feel your lips become less flaky — as the brand's data suggests.

Lip Glowy Balm

You can pair Laneige's lip mask with its balm, available in five flavors, without spending too much thanks to the Prime Day sale (30% off). The lightweight balm is great for all skin types, per the brand's description, and is in a small enough tube that you can slip in your purse to reach for throughout the day as needed.

Acne Pimple Patch (96 Count)

GH beauty experts love these pimple patches that are not only affordable (especially with an additional Amazon Prime Day discount of over 25% off) but also extract impurities from your skin while you sleep. Pop these on at night and let the patches do the rest! We love that they are waterproof so you can even shower in them.

The True Cream Moisturizing Bomb

We have included Belif products in previous beauty guides and feel good recommending this nourishing cream that has a 4.7-star rating on Amazon with over 2,600 ratings. It has comfrey leaf, oat extra and panthenol (a.k.a Vitamin B5) that's said to help heal, smooth and lock in moisture. Belif recommends that you use the cream twice a day, at morning and night.

Advanced Snail 92 All in one Cream

The Amazon #1 best-seller is still 51% off even after Prime Day is officially over. If you need more convincing, one five-star review writes, "It does not leave any sticky residue, on the contrary, it is absorbed into the skin very quickly. It also keeps the skin moisturized but does not trap oil, and in fact, I find my skin to be less oily after a few days of using it!" Formulated with 92% snail mucin (per the product's name), hyaluronic acid and betaine, the cream can help moisturize skin and strengthen the skin's barrier.

Brazilian Bum Bum Cream

A 4.6-star rating means you'll want to add this body cream to your shopping cart on Amazon Prime Day ASAP. It has a delicious pistachio, vanilla and salted caramel scent and contains gauranà, which may help stimulate micro-circulation and boost energy to promote smoother skin. You can use it on your bum (duh) or all over.

Hydrium Green Tea Aqua Soothing Gel Cream

This lightweight cream has a refreshing feel on the skin and targets redness, blemishes and sunburns, and is a great moisturizer for oily skin types. While you can apply the cream as part of your daily routine, Cosrx also notes it's a great option for post-sun exposure, making it a necessary addition to your summer beauty collection.

Aqua Bomb Jelly Cleanser

A previous GH Beauty Award winner, this gentle facial cleanser is full of botanical extracts and oils, and morphs from a jelly texture into foam upon contact with water. It also has an impressive 4.7-star rating on Amazon that reflects its popularity, with one one review calling it the "best face wash on earth."

Pro-Collagen Cleansing Balm

The 3-in-1 cleansing treatment removes makeup, nourishes skin and leaves your skin hydrated. A favorite cleansing balm per GH experts, just warm up a pea-sized amount of the product by rubbing it between the palms and then massage on your face and neck. Remove with a damp cloth. Key ingredients include padina pavonica, starflower oil and elderberry oil.

Revive Eye Serum

This popular eye serum is a best-seller on Amazon — and we can understand why. The anti-ager is formulated with 2% retinal liposome, a vitamin A derivative known to help with wrinkles, and ginseng, a Korean herb recognized for its moisturizing properties, that may improve skin elasticity and restore damaged skin.

Daily SPF Face Sunscreen Lotion

Whether or not sun is out, that means the sunscreen is out too. Prime Day can definitely be about trying fun beauty products you don't necessarily need, but if you want to take a bit more of a practical route this shopping season, purchasing a SPF is the way to go. This mineral sunscreen is meant to protect against UVA and UVB rays as well as pollution.

The Body Lotion

Minimalist packaging and a sleek tube exude luxury body lotion vibes — and now you can splurge on the popular product without spending as much. The Amazon's Choice lotion contains niacinamide, peptides, vitamins and omegas to help moisturize skin. Apply everyday and massage onto body until fully absorbed.

Dynasty Cream

Another standout product by the Beauty of Joseon line, this cream contains 2% niacinamide, 5% of ginseng, honey extract, safflower seed oil and corn milk, as well as three types of hyaluronic acid, that may moisturize and firm skin. It has a 4.5-star rating on Amazon with one five-star review writing, "Leaves my dry skin smooth and glowing!"

Special Cleansing Gel

Gently lather a small amount of this lightweight foaming cleanser onto damp skin and rinse away with water. It's meant to remove impurities without disrupting the skin's barrier, and has a pleasant lavender and mint scent. A 4.7-star rating with 85% of those being five-star reviews suggest this may just become your new fave cleanser — it also happens to be good for all skin types, according to the brand.

Cosmetics

Lash Sensational Sky High Mascara

Want the best post-Prime Day mascara savings? Don't sleep on Maybelline's deals: The editor-loved beauty brand has some major discounts, including 31% off this cult favorite mascara with over 119,000 reviews that call it "simply outstanding." One wrote, "it glides on effortlessly, coating every single lash from root to tip, and the consistency is perfect." Snag it while it's under $10 today!

Lash Enhancing Serum

You probably already have a favorite mascara in your beauty bag, but what about an enhancing serum for your lashes? Consider this Amazon's Choice product with 4.3-stars across a whopping 42,900+ customer reviews. It contains vitamins, peptides and amino acids to help make your lashes appear longer and thicker.

Makeup Blending Sponges

Makeup brushes move aside, it's blending sponges' time to shine. Buy this popular brand on Prime Day and save in a major way as not only are they on sale (20% off) but you'll receive four sponges in one purchase. A 4.8-star rating suggests you may never pick up a makeup brush again. Build light to medium cover for a flawless complexion thanks to these sponges that you can even use to apply cream blush, bronzer and face highlighter.

Ink Mood Glowy Tint

Add a light tint and smooth dry lips at the same time with this viral Tik Tok makeup product that is just as popular on Amazon with over 1K customer reviews and a 4.4-star rating. The high-shine tint is designed to catch the light for extra luminance and fullness. Thanks to Prime day sales, you can buy more than one color without going over budget.

Micellar Cleansing Water

The cult classic all-in-one product not only removes makeup but can also cleanse skin and get rid of dirt and oils. It's a favorite makeup remover of GH pros, and 81% of Amazon customer reviews are five-star, with one review saying, "I wish I had discovered this product long ago. I had started wearing heavy foundation, and I had to scrub my face and use so much toner to get my face clean at night. It was awful. Then I discovered this and started using it with the washable/reusable cotton pads."

Hair

Hair Perfector No 3 Repairing Treatment

If you often use heat on your hair or have dry, brittle hair, investing in a hair bonding treatment like this cult favorite by Olaplex will make all the difference. And it won't even be as steep of an investment thanks to the Prime Day haircare sales (20% off!). Apply the treatment to hair, rinse and follow with your typical shampoo and conditioner routine.

Olaplex No.7 Bonding Oil

An Amazon's Choice styling oil for hair, the No. 7 Bonding Oil is meant to increase shine, softness and color vibrancy. It can also provide heat protection up to 450°F and help limit frizz. Plus, it's now 20% off for Amazon Prime Day

Double Shot Oval Blow Dryer Brush

When it comes to hair dryer deals, this is our favorite by far. Drybar tools can be on the more expensive side when it comes to hair tools, but the brand's blow dryer brush (the winner of our tests!) is now 30% off — so snag it while you still can! Now you can have that luxurious blowout without heading to the salon or spending a lot on a product for home.

Original Digital Ceramic Hairstyling Iron

At 20% off, this Amazon's Choice hair straightener has a 4.6-star rating on Amazon with one five-star review saying, "This is the best flat iron ever. Doesn’t pull a single hair." We appreciate the digital temperature display, and in our Lab tests, it received perfect scores for heating up quickly.

1-inch Hair Curler

We appreciate that this curling iron has universal voltage — making it ideal for those who travel often but want their hair curled for the trip. Now 25% off, the Amazon's Choice curler just sealed the deal. Although this curling iron only has one temperature setting, our Lab tests found that it maintained a steady temperature of 365ºF, which is ideal for preventing excessive hair damage.

Blow Dryer

You may already be familiar with the Shark brand for its vacuums, but you can also shop hair tools like this popular blow dryer that comes with three attachments for ultimate versatility. At 32% off, the pricey hair dryer just became a lot more affordable.

Grooming & Wellness

3D Whitestrips

Searching for a brighter smile? These best-selling whitestrips are 35% off for Prime Day, which means you can have whiter teeth without cracking a large dent in your bank account. Each box contains 44 strips that are designed to remove 20+ years of tough stains, according to Crest.

Aquarius Water Flosser

We named this water flosser best for those with braces for its braces-specific tip, plus ones for plaque and periodontal pockets. It has a 4.6-star rating on Amazon, with 78% of those ratings being five-stars. Its reservoir can hold up to 22 ounces of water or mouthwash, which the brand claims equals about 90 seconds of flossing time!

Face & Eyebrow Razor

This versatile facial razor lets you shape and touch up your eyebrows throughout the day, as well as as snag little hairs on the face. A top pick according to our Beauty pros, you'll get three razors per package, increasing its overall value on top of the sale (over 20% off!). It's a #1 best-seller with one five-star review saying, "Prepare to uncover a newfound radiance with the incredibly effective dermaplaning tool. This beauty weapon effortlessly unlocks a world of silky-smooth skin, leaving you feeling like a true goddess."

Curious Eau De Parfum

Are you a fan of Britney Spears? Whether that's a yes or no, you'll want to add this intoxicating fragrance to your Amazon shopping cart before Prime Day ends. At close to 70% off, the floral scent exudes radiance with notes of magnolia, jasmine and vanilla. Spritz some on on your way out the door and then pop on your Airpods as you listen to "Baby One more Time."

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