White Chocolate: The Most Polarizing Chocolate of Them All

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Photo credit: Quartz (Click image to view larger)

Brazilians really love white chocolate, according to this graph from Quartz. They shell out $315 million annually for the stuff, which accounts for 15.5 percent of the country’s total chocolate market.

That’s a lot of soapy chocolate.

OK, “soapy chocolate” is a little harsh. Good white chocolate is divine. But as Quartz notes, white chocolate isn’t even technically chocolate; it’s made with cocoa butter, which is the leftover fat after cocoa is processed. And a lot of producers pack the stuff with sugar and other fats, which can result in the soapy, chalky product that gives white chocolate a bad name.

But despite an abundance of mediocre versions, U.S. white chocolate consumption isn’t anything to scoff at. Compared to the rest of the countries in Quartz’s list, the size of the U.S. white chocolate market is smack-dab in the middle of the pack. (If you’re gifting a bar to a Valentine, may we suggest the Davao White Chocolate Bar or Perugina White Chocolate?)

By comparison, white chocolate has practically no presence in Canada. Oh, Canada. We wonder if they tried these and just called it a day.

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White chocolate is a really good excuse to make bark: