Roy Choi Unveils a Comic Strip for New Restaurant Loco’l
Roy Choi, the chef and founder of cult favorite food truck Kogi in Los Angeles, is behind the forthcoming fast food chain Loco’l, which aims to bring healthy and inventive fare to needy areas. It’s slated to open its first location in L.A.’s Watts neighborhood later this year, and Choi promises it’s going to be cool.
How cool, you ask? So cool it has its own comic strip. Choi previewed the cartoon at last weekend’s Bite conference in Silicon Valley, and it does not disappoint.
Check out the strip’s first installment, “Planting Seeds,” below:
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Roy Choi reveals plans for Loco’l, a new kind of fast food restaurant
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What do you think of the Loco’l comic? Tell us below!
