Why Is TikTok's "Bold Glamour" AI-Filter Targeting Young Women?

To be honest, after I left Snapchat's "dog filter" go, I moved on from the idea. This beauty editor will only think of a "filter" by swiping right on Instagram's "Paris" option that subtly enhances your glow. However, TikTok's "Bold Glamour" filter has swept the heart of the social media girlies — and it's presenting some severe issues that need addressing.

TikTok's "Bold Glamour" filter is AI tech on steroids. Think of the app Facetune times a million. It does extreme manipulation of a user's natural features — giving more KarJenner surgery finishes with sculpted cheekbones, unrealistic noses and poreless, red carpet-ready skin. Spanning over 384 million videos on the trendy app, the Bold Glamour filter has got users moving. Some are taking to the app to denounce the AI-enhanced filter, giving more positivity to the movement than discouragement. But what raises eyebrows are some internalizing the results and comparing themselves in a harmful and concerning way.

What really yanks the heartstrings is how many young girls are leaning on the results of the filter to determine self-worth. Women users make up 27.94% of the TikTok experience, with 27.37% being between the ages of 12-17 — it makes you wonder if women are purposely being targeted?

We know that filters will be around in this future hyperreality, but one must hone in on the fact that no one is judged or compared by made-up societal beauty standards. No one can expound on your beauty because that's for you to define. Not an app from TikTok. Know that you are beautiful in every way and you don't need the Hypebae Beauty team to affirm this.