Virginia 420 Festival ‘up in smoke’ after abrupt cancellation due to low ticket sales

SALEM, Va. (WFXR) — Organizers for the Virginia 420 Festival have announced that the 2024 festival is now canceled, due to unforeseen circumstances.

This announcement comes just days before the 3rd annual festival was set to take place in Salem and Charlottesville.

Organizer, Winton T. Marsden says the decision was tough and last minute. Marsden says he was advised by backers and the festival director that he canceled the festival due to a significant shortfall of over $40,000 and low ticket sales.

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“I argued passionately to continue, believing deeply in the festival’s success but was advised to cancel and step back from my pride. I take full responsibility for the oversight and the inconvenience this has caused,” said Marsden in a post on social media.

The Virginia 420 Festival highlights the cannabis culture across the Commonwealth. The festival holds several events in Salem and Charlottesville including camping adventures, live music, and more.

“This isn’t the outcome any of us wanted, and it’s heartbreaking to step back from a project so close to my heart. I’m committed to making things right and hope to earn back your trust for future events,” Marsden added to the post.

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The Virginia 420 Festival website has been taken down and Marsden says refunds for tickets and vendors are being processed. He says refunds will continue over the next 90 days.

For more information, visit the Virginia 420 Festival Facebook page.

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