In June 2020, TikTok revealed some of the
basics behind its infamous “For You” page.
The FYP recommends content by ranking
videos based on a combination of factors...
which fall into three main categories:
user interactions, video information
and device and account settings.
Each of these factors is then assigned a
weight, based on their value to the interest.
According to TikTok, a strong indicator
of interest would be whether a user
finishes watching a video.
A weaker indicator is whether
the video’s creator is in the
same country as the consumer