How TikTok's algorithm works

In June 2020, TikTok revealed some of the basics behind its infamous “For You” page. The FYP recommends content by ranking videos based on a combination of factors... which fall into three main categories: user interactions, video information and device and account settings. Each of these factors is then assigned a weight, based on their value to the interest. According to TikTok, a strong indicator of interest would be whether a user finishes watching a video. A weaker indicator is whether the video’s creator is in the same country as the consumer