TikToker Charli D'Amelio Leads Prada Linea Rossa FW22 Campaign

YeEun Kim
·1 min read

Prada has unveiled the Fall/Winter 2022 campaign for Linea Rossa, the house's sportswear-focused line that was relaunched in 2018. Following up on previous imagery starring names like Yara Shahidi and Park Chan-yeol, the fashion brand has now revealed new visuals led by TikToker Charli D'Amelio.

The social media star, who is currently the second-most followed on TikTok with roughly 146,900 followers, is captured by photographer Norbert Schoerner, wearing a cropped top with Prada's recognizable red stripe branding at the front. Additionally featuring the models White Sebastien, Shi Sherry, McClish Aviana and Dostine Emanuel, the campaign expresses the endless feeling of wanderlust with a sci-fi-esque, snowy backdrop. Garments featured in the imagery take inspiration from winter sports with detailing such as padded protection influenced by skiwear. In true Prada fashion, pieces are made with nylon while the iconic Linea Rossa branding is found throughout.

See the full campaign above and learn more about the FW22 Prada Linea Rossa collection online.

For more fashion news, check out our latest Paris Fashion Week coverage.

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