Rouje's SS23 Collection Perfectly Embodies Parisians' Effortless Allure

Rouje -- founded by Jeanne Damas, one of fashion's favorite Parisiennes -- unveils its new Spring/Summer 2023 collection. The line-up, inspired by celebrating women's style from the past and present, comprises 36 silhouettes that perfectly embody the French allure.

In Damas' own words, "I'm fascinated by the styles of the women around me, the ones we cross in the streets or see in the movies, the ones we read about in books or meet eyes within the subway: how they talk, move, speak or wear their clothes."

The majority of the prints for the collection are designed in-house by Rouje's Parisian creative studio -- from florals and polka dots with a modern twist to graphic squares. The signature prints that shape the label's collections are continuously tweaked and revisited to remain true to their aesthetic.

Each piece in the SS23 range underwent meticulous research and development before the label's creative studio reached the desired result. Highlights include day-to-night midi dresses with adjustable straps, a variety of statement tops, effortless seasonal coats and relaxed denim perfect to pair with sandals and heels.

Take a look at the collection's lookbook in the gallery above. Rouje's SS23 range is now available to purchase from its website.

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