Rolling Stones Unveil ‘Hackney Diamonds’ Edition of Band’s Crossfire Hurricane Rum
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The Rolling Stones are hitting the road this summer on their highly-anticipated “Hackney Diamonds Tour,” and the legendary rockers are offering fans a special way to commemorate the occasion.
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The band has released a limited-edition bottle of their Crossfire Hurricane Rum, designed specifically for the outing. The “Hackney Diamonds” bottle is a sleek black container with a gold top. Tour-inspired branding adorns the label, while the iconic Rolling Stones lips and tongue logo is re-imagined graffiti-style and finished in a golden colorway.
The new bottle is available as part of a special set created for the tour. In addition to the Hackney Diamonds bottle, fans will also receive a flagship bottle of Crossfire Hurricane Rum, both encased in a keepsake box.
Crossfire Hurricane Rum is available to purchase online at ReserveBar.com. The limited-edition set retails for $125 and you can find more information on where to purchase it on CrossfireHurricane.com. Concertgoers can also purchase the gift set via in-stadium digital billboards, and have it delivered directly to their homes through Reserve Bar.
“This commemorative box set of Crossfire Hurricane Rum is not just a celebration of our U.S. tour, but a toast to the incredible journey we’ve shared with our fans,” The Rolling Stones say, in a release.
First introduced last fall, Crossfire Hurricane Rum is a blended Caribbean rum that’s aged for five years in charred oak barrels. The band says the creation of the rum was inspired by their world travels and affinity for the Caribbean, where many of their songs were recorded. The rum’s name, meantime, was inspired by the opening lyrics from the band’s hit 1968 song “Jumpin’ Jack Flash.”
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