Ray-Ban’s New “Reverse” Collection Flips the Switch on Sunglasses Like Never Before
A daring design innovation brought to life by top-spec technology sees Ray-Ban present the bold “Reverse” collection with a newly crafted pantoscopic lens. Fixed into four of its iconic frames, the new lens marks one of the biggest switch ups to the brand’s range, continuing to redefine classic everyday eyewear.
Breaking down the new feature for any non-optical experts, the pantoscopic lens simply sees the convex shape inverted into a concave curve. As well as bringing dynamic style to the traditional shape, the lens carefully elevates functionality in refraction, astigmatic, prismatic and resolving abilities. Successfully complementing the wearer's face, the universal feature proves how going against the grain with experimental concepts can bring new possibilities to even the most timeless of styles.
Within the sunglasses collection, the eyewear brand releases “Reverse” adaptations on its Wayfarer, Caravan, Boyfriend and – as seen in its latest campaign with supermodel Vittoria Ceretti – the metal-framed Aviator. In an effort to keep the focus on the new lens, each model arrives in their classic colorway options such as rose gold, black, blue and brown. They are also crafted using a range of sustainable bio-based materials, including the nylon lenses which use 41% bio-based carbon content.
Speaking on the new Reverse range, EssilorLuxottica R&D, product style and licensing director Federico Buffa says, “Our Ray-Ban Reverse collection is a true revolution in the eyewear industry. The concave aesthetic is enabled by a new proprietary technology which applies big data analysis into the lens design. We always raise the bar by reinventing what eye care and eyewear can do for consumers.”
Take a closer look at the initial styles in the new Ray-Ban collection via the campaign featured above. To shop Ray-Ban “Reverse” sunglasses, head to the brands website or global stores now.
