Puma’s New Sneaker Collab With Rhude’s Rhuigi Villaseñor Pays Tribute to N.Y.C.
Puma has tapped streetwear designer Rhuigi Villaseñor for its next sneaker collaboration.
The German sportswear giant has announced on its launch calendar that it has partnered with frequent collaborator Villaseñor to deliver a new Puma Clyde collab launching before week’s end.
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According to the collaborators, Villaseñor channeled his love of rap to his upcoming Puma Clyde collab while honoring the early days of hip-hop in the 1970s in New York City. The sneaker itself features a white-based leather upper that’s contrasted by New York Knicks-themed blue and orange formstrip logo on the sides. Co-branded details are stamped on the tongue while “1991” is printed on the heel. Adding to the vintage-inspired look is a sail-colored midsole.
“Through the lens of streetwear designer Rhuigi’s love of rap, Puma x Rhuigi explores the frenetic early days of hip-hop way back in the 1970s and how Puma helped shape the style that’d launch from NYC to the world. This version of the Clyde celebrates the legendary era and sports a mid top silhouette, a classic leather upper and Rhuigi’s famed aesthetic.
The Rhuigi x Puma Clyde collab will be released on Saturday at Puma.com at 12 a.m. ET and at select Puma retailers. The project will come with a $140 price tag.
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