Pokémon Debuts Its First High Fashion Collab With Balmain

Pokémon steps into the world of luxury fashion as it announces its collaboration with Olivier Rousteing’s Balmain.

The "Pokémon x Balmain Trainer Fashion Set" takes inspiration from the fashion house’s energetic allure and bold aesthetic, tailoring it to the Japanese franchise's love for imagination and playfulness. "Pokémon’s bright pop aesthetic and captivating creatures have always appealed to me," Rousteing shares. "Today, they make me think of an earlier, simpler time, when we all shared a rosy vision of all the positive changes that we were certain that digital innovations would make possible. And that’s a key reason why I’m so happy to partner with Pokémon on this collection — because, right now, we could all use a reminder of those past moments of hope and optimism."

Showcasing a range of pieces for the Pokémon community, the collaborative collection marries the franchise’s iconography with signature Balmain clothing, accessories and footwear. An archival maze-inspired "Labyrinth" motif can be frequently seen in the line-up, appearing across sweaters, tank tops and graphic shirts. A Pikachu print can also be spotted among staple pieces such as outerwear, short-sleeved shirts and leather bags.

One standout design is the capsule’s interpretation of Balmain's B-Bold sneakers, dressed in a palette of yellow, red, black and cream as a play on a Poké Ball. Elsewhere, a series of flared track pants complete the collection.

In partnership with SharpEnd, 15 NFC-enabled badges will be on offer at select Balmain stores, which will grant customers access to a unique dual-partnership experience. It also includes a chance to win VIP tickets to the upcoming Balmain Festival during Paris Fashion Week and immediate access to the Balmain Fashion set in Pokémon UNITE.

The "Pokémon x Balmain Trainer Fashion Set" is now available on Balmain's website. The capsule can also be digitally accessed through the Pokémon UNITE app.