Nicki Minaj Just Dropped a Sneaker Collection with This Low-Key Brand That Celebs Have Been Wearing for Years
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Her Barbie pink Løci sneakers are now available
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Feeling pink? The Barbie movie wave may have drifted back to sea, but Nicki Minaj is, as always, keeping the color in fashion — this time in the form of a groundbreaking Løci sneaker collaboration.
The brand has surged in popularity over the last three years, and its shoes have been spotted on celebrities, including Eva Longoria, Ben Affleck, and Olivia Wilde, as well as worn by our editors, who love them for their support and versatility. Minaj’s limited-edition collection is one she personally designed, and it features five distinct styles available in eleven vibrant colors that are made from the brand’s signature bio-leather; a blend of non-food grade corn and recycled textiles.
Shop Nicki Minaj’s Løci Sneakers Collection
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Minaj also announced that she joined Løci as a brand owner. "Their mission resonates with mine,” Minaj said in a statement. “Sneakers have undeniably played a transformative role in shaping my unique style, allowing me to boldly express my true self.”
Keep scrolling to shop the Løci shoes, which she said will “always be 'Nicki-Approved.’"
Apex x Nicki Minaj in White/Pink/White
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If you prefer a more neutral shoe that goes with everything, the white Apex sneaker is your best bet. It’s all white with light pink accents that still nod to Minaj’s signature style, and it has a trendy chunky sole, which we’ve seen stars like Jennifer Lopez and Jennifer Aniston wear recently. The shoe has the brand’s signature cork insoles that adapt to the wearer’s feet, along with a tongue stamp exclusive to Minaj’s collection. It also comes with two pairs of shoe laces in both pink and white.
Neo x Nicki Minaj in White/Fuschia/Pink
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On the flip side, if you’re looking to make a “Super Bass” statement, go for these Neo sneakers. The multi-layered upper and two-toned outsole make way for multiple shades of pink to shine. This style was inspired by the “gritty” ’90s basketball courts of Los Angeles, but you don’t have to hoop to wear them.
Their materials meet Løci’s golden brand standards, and they are handmade in Portugal. This pair also have Minaj’s signature stamp on the tongue, as well as a pop art-inspired character sketch on one side.
The Nicki Minaj x Løci sneakers collection is available now, and there are plenty more pink (and yes, even a few other shades) to choose from. Shop more of our favorites below and become an honorary member of her “Barbie World.”
Atom x Nicki Minaj in White/Pink/Pink
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Atom x Nicki Minaj in Pink/Pink/Red
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Neo x Nicki Minaj in Black/Pink/Black
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