Neon Hires Joey Monteiro As EVP Of International Marketing

Diana Lodderhose
·2 min read
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EXCLUSIVE: Neon has hired marketing and publicity veteran Joey Monteiro as EVP, International Marketing and Ashley Hirsch as Manager of International Sales and Marketing. The move further expands the company’s global footprint as it grows its international sales arm headed up by seasoned sales executive Kristen Figeroid.

With a career spanning more than two and a half decades, Monteiro joins Neon from Sierra-Affinity/eOne, where he served as EVP of Marketing and Publicity and was responsible for creative marketing across film markets and festivals as well as international distribution. He handled campaigns on Academy Award-winning titles including: Nicolas Winding Refn’s Drive, starring Ryan Gosling; Miles Teller starrer Whiplash; Margot Robbie starrer I, Tonya; Manchester By The Sea with Casey Affleck; and Nightcrawler with Jake Gyllenhaal, among others.

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Prior to that, Monteiro worked at Warner Brothers Pictures as Director of Digital Marketing and Lionsgate as SVP of International Marketing, supervising and contributing to marketing campaigns on films such as The Dark Knight, the Harry Potter franchise, Hotel Rwanda, Saw, The Curious Case of Benjamin Button and Marc Forster’s Monster’s Ball.

Hirsch also joins Neon from a tenure at Sierra-Affinity/eOne, where she most recently served as Manager, Marketing and PR, working closely with Monteiro and Figeroid.

Both Monteiro and Hirsch will report directly to Neon’s President of International Sales and Distribution Figeroid (who joined the company last year ahead of Venice after a long stint at Sierra-Affinity/eOne).

Neon’s slate currently includes Steven Soderbergh’s Presence, which made its world premiere in Sundance, where Neon picked up the worldwide rights, and They Follow, the long-awaited sequel to the modern horror classic It Follows from writer-director David Robert Mitchell, starring Maika Monroe. At EFM this year, Neon repped international sales rights on projects such as Naomi Watts and Tye Sheridan starrer The Housewife as well as Jason Buxton’s Sharp Corner.

This year at the Cannes Film Festival, Neon will be premiering Anora In Competition, the new film from The Florida Project writer-director Sean Baker, starring Mikey Madison. Neon’s recent release Immaculate, starring Sydney Sweeney, broke the record for Neon’s highest-grossing opening weekend at the box office and remained in the top 10 for three weeks, currently sitting at $16M. Elsewhere on its slate is Pamela Aldon’s directorial debut Babes, which premiered at SXSW and opens in the U.S. on May 17.

Neon recently garnered seven Oscar-nominations: Five for Anatomy of a Fall from Justine Triet (including one win for Best Original Screenplay); one for Wim Wenders’ Perfect Days, the Japanese selection for Best International Film; and another for Pablo Berger’s Robot Dreams, which was up for Best Animated Feature.

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