'Morning Joe' asks Howard Schultz how much a box of Cheerios costs and he doesn't know

Billionaire and former Starbucks CEO Howard Schultz was on Morning Joe to discuss his potential 2020 presidential bid as an independent, and he explained what he thinks qualifies him to be president.

I will be a leader of the country, of all American people, that people will trust and admire because I will understand,” Schultz said. “I have walked in their shoes. I’m on both sides of the equation. I’m somebody who was successful, I’m somebody that came from the projects, and I understand the American people.”

Then host Mika Brzezinski asked Schultz if he knows how much an 18-ounce box of Cheerios costs.

Schultz was stumped and admitted he didn’t know, finally adding: “I don’t eat Cheerios, I’m sorry.”

And as the conversation on Morning Joe turned to the cost of cereal, the conversation on Twitter turned to the game show The Price Is Right.

People also went after things like Schultz’s billionaire status, the taste of Cheerios and the quality of Brzezinski’s question.

Brzezinski did finally reveal that “four bucks” is the cost of an 18-ounce box of Cheerios.

“Wow,” host Joe Scarborough said. “Good thing I only eat Count Chocula.”

Watch former Trump aide Cliff Sims describe witnessing Kellyanne Conway leaking information from the White House firsthand:

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