Taking cues from glittercore trends of the early aughts, the new collection plans to bring back sparkle in a big way, through adding crystal and diamanté embroidery to some of the brand's most popular styles. Comprising sweatshirts, T-shirts, dresses, jumpsuits and blazers, the collection offers the perfect fusion of comfort and glam for the festive season.
With a campaign starring Kardashian herself, the new collection is priced from £75 to £205 (approximately $87 to $240 USD).
"The holiday season is my absolute favorite time of the year, and I'm so excited to introduce our Diamond Life Collection," Kardashian shared in a press release. "There's no such thing as too much bling, so we've glammed up our favorite denim, bodysuits, and introduced new ready-to-wear just in time for the holiday season. I am obsessed with the versatility of the collection, and the crystal and diamanté embroidery adds a festive and glamorous touch that is perfect for any occasion."
The new collection follows Good American's recently launched compression-denim collection, featuring a variety of classic denim silhouettes in varying levels of compression.
The new Diamond Life collection is now available for purchase from Good American's website.
In other Kardashian-related news, check out the first-ever picture of Khloé's son, shared on Instagram.