Justin Bieber Is Making His Own Deodorant With Schmidt’s Naturals

Meagan Fredette
The singer will have his own line of natural deodorants come fall.

This fall, Justin Bieber wants you to smell good and ditch the aluminum. He’s partnering with Schmidt’s Naturals to bring you a new vegan, cruelty-free, plant-based deodorant that isn’t just good for the body and planet — it’s also good for the mind. Natural deodorant with a mental health component? Oh yes, we’re intrigued.

The deodorant will be called Here+Now, reports People — a nod to Bieber's openness on mental health and a reminder to be mindful of the current moment — the Biebs worked on the package’s design and scent. We don't have any details on the deodorant’s fragrance notes, but Schmidt’s current lineup includes heavenly scents like Cedarwood+ Juniper, so we’re sure it will smell great.

Michael Cammarata, Schmidt’s CEO and co-founder, says that the name emphasizes Bieber’s newfound commitment to mental health advocacy. “It’s more than just a deodorant,” said Cammarata, explaining that it’s about mindfulness, or being present in the moment. “It’s a lifestyle and a connection to those around you. It’s about the small, but intentional choices we make every day that help us to lead happier and healthier lives, mentally and physically.”

Schmidt's Naturals strives to operate with those ideas in mind: their signature natural deodorants do not contain aluminum, sodium laureth sulfates or parabens, and its glass and plastic packaging is recyclable.

Who would've thought that Hailey Bieber's husband would be following her footsteps and stepping into the beauty world? We can't wait to get our hands one of these babies (cue one of Justin's first and best hits).

Originally Appeared on Teen Vogue