Joe Biden's 2024 Message to Never-Trump Republicans? 'Save America, Join Us'

A new, 30-second campaign ad that will air in swing states speaks directly to Nikki Haley voters, arguing that they won't find a place in Donald Trump's GOP

The Biden-Harris campaign is ramping up efforts to build a bipartisan coalition ahead of Election Day, releasing a new, 30-second ad that speaks directly to Nikki Haley's supporters.

Jam-packed with social media posts and soundbites from Donald Trump in which he belittles Haley and disowns her fans, the ad reads, "If you voted for Nikki Haley, Donald Trump doesn't want your vote."

Related: Joe Biden Says There’s a Place for Nikki Haley Fans in His Campaign: ‘Stakes for America Couldn’t Be Higher’

It cites a January 2024 Truth Social post by Trump, which says those who back Haley "will be permanently barred from the MAGA camp," and that he "will not accept them." And in one of the many clips featured in the ad, Trump says, "Nikki Haley has made an unholy alliance with RINOs, never-Trumpers, Americans for no prosperity..."

At the end of the fast-moving ad — which is set to air for three weeks in battleground states, according to The Washington Post — President Joe Biden's campaign offers a proposition for anyone who has felt pushed away by Trump: "Save America. Join Us."

The ad is not the first time Biden has invited Haley supporters to join him. When the former South Carolina governor dropped out of the presidential race, he wasted no time opening his arms to a group now on the fringes of Trump's Republican Party.

"Nikki Haley was willing to speak the truth about Trump: about the chaos that always follows him, about his inability to see right from wrong, about his cowering before Vladimir Putin," Biden said in a statement. "Donald Trump made it clear he doesn’t want Nikki Haley’s supporters. I want to be clear: There is a place for them in my campaign."

Related: Joe Biden Says European Leaders Feared for Strength of Democracies After Jan. 6: ‘Everybody Looks to Us’

The president's statement continued by addressing the ideological elephant in the room: that there's "a lot we won't agree on."

"But on the fundamental issues of preserving American democracy, on standing up for the rule of law, on treating each other with decency and dignity and respect, on preserving NATO and standing up to America’s adversaries," he said, "I hope and believe we can find common ground."

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Biden's plea — to get proudly conservative voters in his corner — is an unusual strategy that wouldn't fly in a typical election year.

"We all know this is no ordinary election. And the stakes for America couldn't be higher," Biden said, to that point. "I know that Democrats and Republicans and Independents disagree on many issues and hold strong convictions. That's a good thing. That's what America stands for. But I also know this: what unites Democrats and Republicans and Independents is a love for America."

Related: The RNC Is Making Prospective Staffers Answer Whether They Believe the 2020 Election Was Stolen

Haley, who dropped out of the race in early March, has not yet endorsed Trump for president, despite him becoming the presumptive Republican nominee.

An Emerson College poll released the day after Haley suspended her campaign found that 63% of Haley voters said they would now back Biden, with only 27% of respondents saying they would back Trump. Ten percent remained undecided at the time.

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