Joe Biden’s Campaign Aims At Donald Trump Using Kendrick Lamar’s “Euphoria”

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It wouldn’t be politics if it didn’t try to capitalize on a trendy pop culture moment, now, would it? President Joe Biden’s campaign team did exactly that for their new promotional material as they drew from the Kendrick Lamar-Drake feud. On Monday (May 6), the Biden-Harris HQ Instagram page uploaded the new video. “Speaking of diss tracks,” the caption read, with an accompanying slideshow of photos.

The first photo shows Biden and Vice President Kamala Harris cheesing together as Kendrick raps, “It’s aways been about love and hate, now let me say I’m the biggest hater.” From there, photos of Donald Trump can be seen with captions flipping some of the lyrics to fit Trump’s numerous controversies.

These points included women’s rights, his constant acts of sexism, his blatant use of xenophobia and other exclusive rhetoric, and his infamous departure from X/Twitter to the right-wing leaning Truth Social social media platform. 

“It’s always been about love and hate, now let me say I’m the biggest hater,” the prompts read. “I hate the way that you walk over women’s rights, the way that you talk about immigrants. I hate the way that you dress, I hate the way that you sneak diss on Truth Social.”

Macklemore also recently used the feud to power his political message. On Monday (May 6), the Seattle rapper hit IG, where he released a teaser for his new track, “Hind’s Hall.” “‘HIND’S HALL.’ Once it’s up on streaming, all proceeds to UNRWA,” he captioned the clip.

The song is majorly focused on the Israeli-Palestinian conflict, as Macklemore calls out the music industry for staying silent on the atrocities taking place. In between paying homage to the Palestinian’s lives that were senselessly lost in the violence and screaming, “f**k the police,” Macklemore took a shot at Drake. 

Actors in badges protecting property/And a system that was designed by white supremacy /But the people are in the streets/You can pay off Meta, you can’t pay off me/Politicians who serve by any means/AIPAC, CUFI, and all the companies/You see, we sell fear around the land of the free/But this generation here is about to cut the strings/You can ban TikTok, take us out the algorithm/But it’s too late, we’ve seen the truth,” he raps.

“The music industry’s quiet/ Complicit in their platform of silence/ What happened to the artist/ What you got to say/ If I was on a label you could drop me today/ and be fine with it because the heart fed my page/ I want a ceasefire, f**k a response from Drake,” he rapped.

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