JB Smoove To Host U.S. Version Of ‘Buy It Now’ For Amazon As Nick Cannon Hosts ‘Wish List Games’

Peter White
·2 min read
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Amazon is stacking up its unscripted orders.

The streaming service has ordered two new nonscripted series; it has ordered a U.S. version of British format Buy It Now hosted by Curb Your Enthusiasm star JB Smoove and Nick Cannon is hosting holiday event Wish List Games.

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Elsewhere, it has added names to Are You Smarter Than a Celebrity?, hosted by Travis Kelce.

This comes after the streamer ordered Pop Culture Jeopardy!, a spinoff of the iconic gameshow.

Amazon has largely struggled in the unscripted world and has had few breakouts so is evidently trying to bolster its slate.

Buy It Now comes from The Traitors producer Studio Lambert and is based on a Channel 4 daytime format that seasoned and budding entrepreneurs try to win a place in the Buy It Now store featured on both Amazon.com and within the Prime app.

The entrepreneurs must convince a live studio audience of 100 everyday customers as well as a panel of experts to fall in love with their products.

Produced by Studio Lambert and Amazon MGM Studios, it is exec produced by Susan House, Jack Burgess, Tim Harcourt, and Stephen Lambert.

Wish List Games is a multi-episode holiday event, is produced by MGM Alternative. Cannon hosts with influencer Lele Pons also involved.

The half-hour gameshow will sees contestants play for the chance to win everything on their Amazon Wish List, totaling up to $25,000.

Every episode, contestants are pulled from the audience to play a rotating series of games. It all builds to the final round, where one contestant plays to win a prize for everyone in the audience.

Love Undercover exec producer Alycia Rossiter is showrunner and executive producer. Sean Kelly and Steve Hughes are co-executive producers of the series, which is produced by MGM Alternative.

On Are You Smarter Than a Celebrity?, Natasha Leggero, Nicole Byer, Nikki Glaser, and Ron Funches will join Kelce, alongside Thursday Night Football analyst Ryan Fitzpatrick, former NFL wide receiver Chad Ochocinco, The Real Housewives star Garcelle Beauvais; Vanderpump Rules’ Lala Kent, Lilly Singh and Sophia Stallone.

“With the chance to win cash, prizes, or simply notoriety, competition and game series are the ultimate wish fulfillment,” says Lauren Anderson, head of AVOD originals unscripted and targeted programming, Amazon MGM Studios. “We are excited to expand our slate of classic, nostalgic titles and look forward to making more dreams come true through our original IP. We are equally thrilled to have JB Smoove, Nick Cannon, and Travis Kelce as the talented hosts on these new series bringing humor, enthusiasm, and fun to our global Prime Video customers.”

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