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Even in a pandemic, one thing has remained constant: the beauty industry continues to delight consumers with innovative products, from skincare to makeup to fragrances, that enrich one's self-care routine. In 2021, brands did not stop introducing new and improved formulas, with the goal to satisfy the diverse and previously unmet beauty needs of individuals around the world.
This year's HYPEBAE Best highlights not only bestsellers from popular celebrity makeup lines such as Rihanna's Fenty Beauty and Selena Gomez's Rare Beauty, but also products from a number of beauty startups that truly deserve a shout-out: a nourishing scalp serum by BREAD, a pair of reusable eye masks by Dieux, an exfoliating bar for the body by Soft Services and even a universally flattering nail color by GELCARE.
Read on for 20 of the best beauty products of the year, according to our editors.
[shoppable brand="Dr.Jart+" product="Cicapair Tiger Grass Cream" link="https://www.drjart.com/product/28258/94008/moisturisers/cicapair-tiger-grass-cream" store="Dr.Jart+" price="$49 USD"]
Redness be damned: This moisturizing face cream from Dr.Jart+'s signature Cicapair range helps soothe inflamed and sensitive skin, thanks to its hero ingredient tiger grass (aka cica) that aids in skin recovery.
[shoppable brand="KNC Beauty" product="Leaf Eye Mask (5 Pack)" link="https://kncbeauty.com/products/leaf-eye-mask" store="KNC Beauty" price="$25 USD"]
To show your under-eye area some love, look no further than KNC Beauty's latest Leaf Eye Mask. Formulated with skin-rejuvenating ingredients such as cactus extract, cucumber and green tea leaf, the masks not only help reduce the appearance of puffy eyes, but also make for a cute selfie.
[shoppable brand="Paula's Choice" product="Skin Perfecting 2% BHA Liquid Exfoliant" link="https://www.paulaschoice.com/skin-perfecting-2pct-bha-liquid-exfoliant/201-2010.html" store="Paula's Choice" price="$29.50 USD"]
[shoppable brand="Sunnies Face" product="Lip Treat" link="https://www.sunniesface.com/makeup/lip-treat/?c=SF011-03" store="Sunnies Face" price="P395 PHP (Approx. $8 USD)"]
[shoppable brand="Supergoop!" product="Mineral Sheerscreen SPF 30" link="https://supergoop.com/products/mineral-sheerscreen-spf-30" store="Supergoop!" price="$38 USD"]
[shoppable brand="Fenty Beauty" product="Gloss Bomb Cream Color Drip Lip Cream" link="https://fentybeauty.com/products/gloss-bomb-cream-color-drip-lip-cream-fenty-glow" store="Fenty Beauty" price="$19 USD"]
A variant of the original Fenty Beauty Gloss Bomb, this creamy formula delivers pure, shimmer-free color as well as a shiny glow.
[shoppable brand="GELCARE" product="Coconut Milk Nail Color" link="https://lemanoir.com/en/collections/best-sellers/products/coconut-milk" store="GELCARE" price="$24 CAD (Approx. $19 USD)"]
Montréal brand GELCARE has created the perfect neutral nail polish that complements all skin tones. The gel formula, designed for easy at-home application, features an ivory hue that enhances the look of natural nails.
[shoppable brand="Glossier" product="Ultralip" link="https://www.glossier.com/products/ultralip" store="Glossier" price="$18 USD"]
The sister to Glossier's matte lipstick, Generation G, Ultralip offers something different for those who appreciate a shinier lip. The moisturizing formula allows you to achieve a lip gloss-like sheen, while its color -- available in nine shades -- is easily buildable.
[shoppable brand="Pat McGrath Labs" product="Mothership IX: Huetopian Dream Eyeshadow Palette" link="https://www.patmcgrath.com/products/mothership-ix-huetopian-dream?variant=39477249179717" store="Pat McGrath Labs" price="$125 USD"]
If you are looking for a reason to get glammed up, Pat McGrath's Mothership IX: Huetopian Dream might just help. The 10-pan eyeshadow palette features a mélange of mesmerizing iridescent and metallic shades, as well as velvety matte hues made for blending.
[shoppable brand="Rare Beauty" product="Stay Vulnerable Melting Blush" link="https://www.rarebeauty.com/products/stay-vulnerable-melting-blush?variant=34777542000775" store="Rare Beauty" price="$21 USD"]
For a natural flush of cheek color, look to Rare Beauty's Stay Vulnerable Melting Blush. Made for foolproof application, the cream formula can be applied with a brush, or simply fingertips, to give the face a soft, sheer tint.
[shoppable brand="BREAD" product="Scalp-Serum" link="https://breadbeautysupply.com/products/scalp-serum" store="BREAD" price="$28 USD"]
The BREAD Scalp-Serum joins the brand's Hair-Oil as a new HYPEBAE favorite. Suitable for all hair types, the chemical exfoliant helps gently buff the scalp, removing product buildup to promote better hair growth.
[shoppable brand="Néccesaire" product="The Shampoo" link="https://necessaire.com/products/the-shampoo" store="Néccesaire" price="$25 USD"]
Néccesaire now makes hair products, and they are just as chic and enjoyable to use as the brand's fan-favorite body washes. Described as "skincare for the scalp," the Shampoo in particular is a liquid gel formulated without hair- and skin-drying sulfates.
[shoppable brand="Byredo x OUAI" product="Leave-In Conditioner" link="https://theouai.com/products/leave-in-conditioner-x-byredo" store="OUAI" price="$26 USD"]
Ben Gorham and Jen Atkin's brands, Byredo and OUAI, joined forces earlier this year to launch a leave-in conditioner that helps detangle and hydrate hair, combat frizz and offer heat protection. Of course, the product smells incredible -- more specifically like Byredo's Mojave Ghost scent, which boasts warm, woody, musky notes.
[shoppable brand="Keys Soulcare" product="Sacred Body Oil" link="https://www.keyssoulcare.com/sacred-body-oil/42008.html" store="Keys Soulcare" price="$25 USD"]
From Alicia Keys' eponymous skincare and wellness company, the Keys Soulcare Sacred Body Oil is a lightweight formula that moisturizes and firms skin, thanks to ingredients like marula oil and sea buckthorn.
[shoppable brand="Soft Services" product="Buffing Bar" link="https://softservices.co/products/buffing-bar" store="Soft Services" price="$28 USD"]
Founded by two Glossier alums, Annie Kreighbaum and Rebecca Zhou, Soft Services makes purposeful products that target oft-neglected body skin issues. One of the brand's hero products, the Buffing Bar is an exfoliating brick that helps remove dead skin to reveal the soft new skin beneath it.
[shoppable brand="Summer Fridays" product="Summer Skin Nourishing Body Lotion" link="https://summerfridays.com/products/summer-skin-nourishing-body-lotion" store="Summer Fridays" price="$26 USD"]
Packed with skin-soothing ingredients such as cocoa butter, shea butter, rosehip oil, ceramides, hyaluronic acid and glycerin, Summer Fridays' body lotion offers hydration without giving the skin a greasy, tacky feeling.
[shoppable brand="Fenty Beauty" product="Fenty Eau de Parfum" link="https://fentybeauty.com/products/fenty-eau-de-parfum" store="Fenty Beauty" price="$130 USD"]
If you ever wondered what Rihanna smells like, now you know. This year, the Barbadian singer-slash-entrepreneur introduced her namesake scent Fenty, a captivating fragrance that combines magnolia, musk, tangerine and blueberry with hints of Bulgarian rose absolute, geranium and patchouli.
[shoppable brand="Ceremonia" product="Scalp Masajeador" link="https://ceremonia.com/products/scalp-masajeador" store="Ceremonia" price="$16 USD"]
The shower accessory we didn't know we needed. Ceremonia's Scalp Masajeador is a handy tool that helps exfoliate scalp, while encouraging blood flow to the scalp to promote healthy hair.
[shoppable brand="Dieux" product="Forever Eye Mask" link="https://www.dieuxskin.com/collections/shop/products/forever-eye-mask" store="Dieux" price="$25 USD"]
A more sustainable alternative to single-use sheet masks, Dieux's silicone eye masks can be reused to help maximize absorption of your favorite skincare products, whether it be an eye serum or cream.
[shoppable brand="FOREO" product="UFO 2" link="https://www.foreo.com/ufo-collection#ecommerce" store="FOREO" price="$279 USD"]
Upgrade your skincare routine with FOREO's beloved face masking device. Boasting features such as LED light therapy, the super sleek UFO 2 brings the spa experience to your home by enhancing the efficacy of masks and serums.