HEAT Drops Its First-Ever Contemporary Mystery Box
Disruptive luxury fashion platform HEAT just announced the latest category in its coveted mystery box collection. Following its recent streetwear instalment, HEAT has confirmed that its next mystery box will be a contemporary one, featuring brands like JW Anderson, Acne Studios, Rick Owens and more.
In an attempt to transcend its streetwear origins, HEAT's offering now extends into an all-new world of craftsmanship and quality, ensuring that there's a box for every consumer. Since it began in 2019, the mystery box brand has sold over 30,000 boxes, through a unique monthly drop mechanic teased on its social platforms. Recently acquiring a major investment from venture capital firm Antler alongside the LVMH group, HEAT's success has only grown in recent years, and we expect that the new contemporary category won't be the last.
"We have been doing a lot of behind the scenes work in the first half of this year. We are excited to see everything come to life over the next few months.. What's around the corner is going to change the game," says Joe Wilkinson, HEAT's CEO in a press release.
HEAT's new contemporary box will be available for purchase from September 22 from the brand's website.
