GCDS Gives Pepsi a Taste of Italian Flair
Italian label GCDS has long been known for its tongue-in-cheek designs and effortless luxury, and now, the Milan-based brand is joining forces with Pepsi for a pretty unexpected collaboration.
Landing in the form of an apparel, footwear and accessories collection, the partnership sees GCDS lend its decadent flair to Pepsi's signature color palette. Standout pieces include a long-sleeved v-neck jersey which arrives in a classic red, white and blue colorway, complete with Pepsi's distinctive logo in the middle.
Elsewhere, footwear takes center stage within the collaboration, with GCDS' signature Morso boot and heel arriving in a striking metallic red, white and blue colorway -- complete with a Pepsi-logo print. Completing the unique collection is a range of accessories, including a handbag, trucker cap and socks, alongside the inevitable Pepsi can -- which lands in a sleek metallic black and features a collaborative logo and branding.
Take a closer look at the collaboration above, set to release this month at select pop-up locations in Italy.
In other news, Juicy Couture unveiled its SS23 footwear campaign.
