Fashion Rental Platform HURR Releases FW22 Campaign

Navi Ahluwalia
·1 min read

Fashion rental platform, HURR, just unveiled its new Fall/Winter 2022 campaign, showcasing its exciting collection of emerging and established designers like Cecilie Bahnsen, Prada and Miu Miu.

Fresh off the back of her success at London Fashion Week, the work of cult London designer Masha Popova also features in the campaign after she joined the HURR family earlier this year. Fans of the brand now able to rent her coveted butterfly top, first seen on Dua Lipa, alongside pieces from her current collection.

Alongside Popova, the FW22 campaign sees pieces from buzzy brands like Miaou and Coperni available to rent, including Miaou's signature printed corsets and Coperni's new range of bags.

HURR's FW22 campaign comes shortly after the platform introduced a whole new roster of emerging designers to its existing designer offering, including Sinead O'Dwyer and Bethany Williams. The service also achieved B Corp status earlier this year, making it the first fashion rental platform to do so.

Check out the campaign in full above, shot by Morgane Maurice and styled by Clementine Brown.