‘Fallout’ Commands Record Streaming Audience For Amazon

Katie Campione
·2 min read
2

Fallout has made quite the impact on Amazon.

The series, which was already renewed for a second season, debuted 16 days ago and has since lassoed more than 65M viewers, making it the second most-watched title ever in that time frame on Prime Video, according to the streamer.

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Through 16 days, it’s also the most-watched title on the platform since The Lord of the Rings: The Rings of Power.

Amazon says the series is particularly well-received among the younger crowd, becoming Prime Video’s most-watched title ever with the 18-34 demographic within 16 days of release.

Fallout is the the top title globally on Prime Video, as the company also touts that 60% of its audience has been based outside the U.S. In particular, it has drawn large viewership from the UK, France, and Brazil.

Amazon renewed Fallout just a week after it launched, saying that it had already drawn outsized viewership. The series is from Kilter Films and executive producers Jonathan Nolan and Lisa Joy.

Based on the video game series from Bethesda Game Studios, Fallout is the story of haves and have-nots in a world in which there’s almost nothing left to have. Two hundred years after the apocalypse, the gentle denizens of luxury fallout shelters are forced to return to the irradiated hellscape their ancestors left behind — and are shocked to discover an incredibly complex, gleefully weird and highly violent universe waiting for them.

The series stars Ella Purnell, Walton Goggins and Aaron Moten. The cast also includes Kyle MacLachlan, Moisés Arias, Sarita Choudhury, Michael Emerson, Leslie Uggams, Frances Turner, Dave Register, Zach Cherry, Johnny Pemberton, Rodrigo Luzzi, Annabel O’Hagan and Xelia Mendes-Jones.

Athena Wickham of Kilter Films also executive produces for Bethesda Game Studios and James Altman for Bethesda Softworks. Amazon MGM Studios and Kilter Films produce in association with Bethesda Game Studios and Bethesda Softworks.

Geneva Robertson-Dworet and Graham Wagner serve as executive producers, creators, and co-showrunners.

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