Ella Emhoff Launches a Knitwear Collaboration with Batsheva
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Things are moving fast for Ella Emhoff. After making a style statement for the ages at the inauguration ceremony for President Joe Biden and her stepmother, Vice President Kamala Harris, Emhoff has seen her career in the fashion world—both as a designer and as a model—take off. Her latest get? A collaboration with Batsheva Hay, the designer behind the much-loved brand Batsheva, now live on Batsheva's site. The capsule consists of two knit tops and a knit bag, modeled by both Emhoff and Hay in matching bob haircuts and red lips for the campaign.
The pair announced the news earlier this year in a Good Morning Vogue video, which began with Emhoff having a candid conversation with two of her friends. She reflected on how rapidly her life had changed, after signing with IMG Models, walking for Proenza Schouler, and dropping a five-piece collection on the e-tailer Mall in the space of a month. "I have to be honest, I wasn't expecting this," she says. "I think life really did a 180."
Emhoff also shares her excitement about meeting Hay in-person for the first time, after having Hay craft her inauguration day dress. "It's so weird because I've followed her for a really long time, and then I was thinking about what to wear for the inauguration. I got to meet her on Zoom and I was like, okay," Emhoff said. "So many of her designs are so cohesive to my personal wants and needs."
When Emhoff did arrive at Hay's studio, it was clear that the admiration was mutual. "Obviously we got connected through me dressing you, but then, that also opened my eyes to just kind of fangirl-ing on your stuff and seeing what you're doing," Hay said. "You know, even though my stuff is more traditional femininity, I think that you're also doing something playful and playing with femininity too, in colors and shapes and all of that kind of stuff."
Emhoff agreed. "That's what's so important about designing, especially to me, is being able to create things that you like without the outside influence of what you think the fashion industry wants. Which why I'm so excited that we're collaborating."
In true Brooklyn fashion—Emhoff lives in Bushwick and embodies the Granny-chic aesthetic with pastel knits and round wire-rimmed glasses—the pair wishes they could launch the collection by hosting knitting circles and hangouts, but are safely opting to have the knits made locally in New York instead. The pieces can be pre-ordered from now until May 7.
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