Charlotte Tilbury’s Brown Mascara Has TikTok in a Chokehold and Here’s Why

The thought is not lost upon me that I use a dark brown gel on my eyebrows, yet I use jet-black mascara on my eyelashes. The revelation came to me on my TikTok FYP page when I came across the viral brown mascara from Charlotte Tilbury that has everyone in the same thought.

With over 3.1 billion views, the #brownmascara hashtag is breaking the number scale on the app. The product causing all of the commotion is Charlotte Tilbury's Pillow Talk Push Up Lashes! Mascara in the shade "Dream Pop." If you're familiar with the original "Super Black" color, you know that this is a top-tier award-winning mascara that picked up viral traction due to its formula being able to provide clump-free volume and length. The brown shade makes the same good noise, with the same qualities but in a game-changing color. For those with darker hair on the eyebrows, the unspoken rule is to apply dark brown gel or pencil to match the hair's natural tone. Why beauty enthusiasts never thought to use the same rule for mascara is beyond.

After viewing a few TikTok's below, you may just want to throw out all of your black mascara. We can assure you we're contemplating the same. Charlotte Tilbury's Pillow Talk Push Up Lashes! Brown mascara retails for $29 USD and if you grab it and it works for you, send snaps to Hypebae's Beauty IG for a chance to be featured.

@daralevitan Trying the @Charlotte Tilbury Pillow Talk Push Up Lashes Mascara in DREAM POP #brownmascara #newmakeup #mascarareview #beautytok #fyp ♬ original sound - Dara Levitan