Channel Your Inner Paris Hilton With GANNI's New Ace & Tate Collab
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GANNI just joined forces with eyewear label Ace & Tate, for an exclusive sunglasses collection that brings together the Scandi label's minimal aesthetic with Ace & Tate's eyewear expertise.
Comprising three distinct styles, the collection features a boxy square frame, a slim silhouette and an oversized wraparound frame that takes cues from the Y2K resurgence and style icons like Pamela Anderson and Paris Hilton. Each pair is crafted using Acetate Renew Bio alongside recycled acetate sourced from waste, in line with Ace & Tate's responsible design ethos. The collection also sees both brands merging their design aesthetics to create a co-branded, leopard print pouch, made from leftover GANNI materials.
"We are thrilled to collaborate with Ace & Tate on this special sunglasses collection. Together, we have created a range of shades that not only reflect GANNI's unique style but shine a light on Ace and Tate's impressive practice when it comes to responsible materials. We see collaboration as a force for change in fashion, and this collaboration is a celebration of just that," says GANNI's creative director, Ditte Reffstrup.
Celebrating the team-up, GANNI and Ace & Tate have also joined forces with London-based agency PeopleFile, to create its dynamic campaign. Spotlighting the communities of both brands, the campaign features street-cast talents across Copenhagen, Amsterdam, London and New York. The campaign will also see the introduction of GANNI Guides, co-curated with local GANNI girls in Copenhagen, Amsterdam and London.
Take a closer look at the new collaboration above, featuring styles like Twiggy, Xena and Trixie, in hues of "Matcha Green", "Havana Brown", "Burgundy" and "Bubblegum Pink."
The GANNI x Ace & Tate collection will be available for purchase from GANNI and Ace & Tate, both in-store and online. Launching on June 7 in Europe, the collection will land in the US from June 14.
In other collaboration news, Palace and Oakley have teamed up on a collection inspired by the great outdoors.
