Byredo's Alphabeta Blanket Returns in Four "Team Colors"
Byredo is once again dipping its toe into other artistic endeavors with Byproduct number 45, this time in the form of its signature Alphabeta Blanket.
The much-loved blanket returns in four new colorways, featuring collegiate hues inspired by founder Ben Gorham's previous career as a professional athlete. Drawing on the concept of team spirit, the blanket has since become a symbol for a new path, one that transcends the court. Arriving in Black and Yellow, Red and White, Blue and White and Orange and White colorways, the blanket is designed with a stencilled pattern and made from responsibly sourced merino wool and cashmere threads.
The Alphabeta also features Byredo's signature "B" patch in a contrasting shade, crafted from calfskin tanned in Italy which is then hand-stitched to the blanket. Designed to be used across beds and sofas, the vibrant home accessory makes the perfect addition to Fall/Winter shopping lists.
Byredo's Alphabeta Blanket comes shortly after the summer-ready release of its "Summer Friend Swimsuit," designed in collaboration with Stockholm Surfboard Club.
The new Team Colors blankets retail for €490 (approximately $516 USD) and will be available for purchase from select Byredo stores and online.
