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Entrepreneur and celebrity artist Bobbi Brown is well-known for her beauty expertise, which is why we're always all ears whenever she has a makeup or skincare gem to drop. The makeup legend recently posted a TikTok video that breaks down a key through line for those with mature skin when it comes to their product selection: supreme moisture.
In the video Brown explains, “The most important makeup tip I can give to women over 45 is to use products that are moisturizing and not drying. As we get older we want to make sure the texture on the skin looks smooth, looks even, and doesn’t look cakey,” she says. “And I definitely believe that moisture is the way to do it.”
The artist recommends prepping the skin with moisturizer, and following with a hydrating foundation and a cream blush, as opposed to using powder-based formulas. To demonstrate in the video, Brown swipes the Jones Road Lip and Cheek Stick directly from the tube onto her cheeks and then her lips for a monochromatic look. She also notes that the brand's Miracle Face Balm is the perfect addition for a little extra skin luminosity. "It tints the skin, and just adds like pretty, pretty, pretty cheeks,” she explains.
In a related post on makeup tips for women 45 and older, Brown also explains that shimmery products—when used in moderation—can actually complement mature or aging skin. “Just because you're over 40 doesn't mean you should shy away from shimmer," she says in the video. "Because, guess what? A little bit of luminosity on the cheek is really pretty. I'm not saying put your hand in a big pot of glitter or shimmer and put it on, but strategically a little bit looks really pretty."
Brown then works a small pump of the Jones Road Shimmer Face Oil in Cool Rose between her index fingers and later to the entirety of her cheeks. “Look at what this does: it's really, really moisturizing, but believe it or not, it's not dense," Brown adds. "It dries down and stays on all day, but still gives you that glow. You could use it on your cheeks, sometimes I use it on my lips, and I just think it gives you that instant luminosity when you just need to look refreshed."
There you have it: a few quick and easy tips for beautiful skin at any age from the legend Bobbi Brown herself. Now, go on and get glowing.
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