BLACKPINK's Jisoo Stars in Dior's New the Lady 95.22 Campaign

BLACKPINK's Jisoo stars in Dior's newest campaign, celebrating the Lady Dior 95.22.

Lensed by photographer Brigitte Lacombe, the campaign stars the House's global fashion and beauty ambassador as it pays tribute to the unique heritage of Dior's Lady Dior bag.

Crafted in all black or all white, the bag boasts Dior's signature "cannage" pattern, reimagined in different dimensions. To celebrate the iconic bag, Jisoo stars in a series of portraits that capture her strong and sensitive energy, evoking a sense of powerful and singular elegance.

Featuring in a range of spontaneous and intimate shots, the K-pop star acts as an expression of the "contemporary essence of Dior, a reflection of creative audacity, a guarantee of a look at once free and assertive." Jisoo was first announced as the brand's ambassador back in 2021, and introduced its "the Lady 95.22" bag earlier this year.

Watch Jisoo in action below, and head to Dior's website to purchase.

In other BLACKPINK news, Jennie just made her acting debut in HBO's The Idol.