BLACKPINK Jennie Fronts Campaign for Chanel 22 Bag

Chanel has unveiled new campaign imagery starring its brand ambassador Jennie of BLACKPINK.

The K-pop star, who has partnered with the Parisian house since 2017, is seen in a series of collaged images shot by Inez & Vinoodh on the streets of Seoul. The South Korean musician highlights the 22 Bag, which was introduced last year in January after being showcased on Virginie Viard's Spring/Summer 2022 runway. The tote and backpack versions are seen throughout the visuals, which additionally star Chanel ambassadors Lily-Rose Depp, Whitney Peak and Margaret Qualley.

Jennie spoke of the campaign, "Inez & Vinoodh call me 'My Girl.' It’s comforting because they see me as a young woman, not just 'Jennie' in the spotlight. As a member of BLACKPINK, I’m constantly in the spotlight, but these images are an accurate representation of who I really am."

Take a peek at the Chanel 22 Bag images in the gallery above. The full campaign will arrive on March 21 followed by campaign films on April 3.