Beyoncé Shows Off Her Healthy Hair, Takes Fans Through Her CÉCRED Wash Day
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Following the February 2024 launch of her CÉCRED haircare brand, Beyoncé is now giving fans a closer look into how well the products work for her personally. On Monday (April 22), the 42-year-old global superstar posted a new promotional clip on Instagram that takes viewers through her wash day while using CÉCRED products.
“Now that CÉCRED is known for its quality and what it does for your hair, I think it’s time to show y’all what it does for my hair… I’m really proud of the quality,” the “Crazy In Love” singer began in the video as she sat down in a salon chair to get her hair washed. She shouted out specific products like the hydrating shampoo, the rice and rose water ritual, the conditioner, and the moisture seal (she was also spotted using Dyson hair tools).
Bey also humorously clocked some of the haters who say wearing wigs automatically means one’s hair underneath can’t be healthy. “The stigma and misconception is that people who wear wigs don’t have long and healthy hair. That’s some bullsh*t,” she says. View the thoughtful clip down below.
In the post’s caption, the mother of three emphasized how CÉCRED represents a connection between her career and haircare. Additionally, she explained how she has maintained her color-treated hair for many years.
“Being disruptive and challenging everything people feel should be the process has always been exciting to me. My hair and music seemed to do that a lot over the years…,” she wrote.
“Maintaining 25 years of blonde on natural hair through all the experimenting I do has played a huge part in developing @cecred’s products. It’s the hardest to keep color-treated hair healthy and strong, but @cecred is here. All quality, with NO shortcuts. Congratulations to the entire CÉCRED team for contributing to developing award-winning products.”
The debut eight-piece “foundation collection” dropped on Feb. 20, 2024, and included a clarifying shampoo scalp scrub, hydrating shampoo, moisturizing deep conditioner, a reconstructing treatment mask, a moisture-sealing lotion, a nourishing hair oil, and a fermented rice and rose protein ritual treatment. All products can be purchased on CÉCRED’s official site.
Fans were quick to hype up the new wash day routine video, as one of the top comments under the post read, “Auntie said not a track, lace front, or closure in sight! Stop playing with her!”
Another user chimed in, “I know that’s right Bey! What more can they say now???”
Also recently, Beyoncé has been busy with the release of her latest album, COWBOY CARTER. The highly anticipated LP made landfall on March 29, 2024. It housed a star-studded list of collaborators like Dolly Parton, Willie Nelson, Post Malone, Shaboozey, Willie Jones, The-Dream, Raphael Saadiq, Pharrell Williams, and even her daughter, Rumi Carter.
Prior to its release, fans were able to indulge in two singles, “16 CARRIAGES” and “TEXAS HOLD ‘EM.” Bey made history as the first Black woman to top Billboard‘s Hot Country Songs chart. According to Billboard, “TEXAS HOLD ‘EM” garnered over “19.2 million official streams, 4.8 million in all-format airplay audience, and sold 39,000 in the US through February 15” as “16 CARRIAGES” brought in “10.3 million streams, 90,000 in radio reach and 14,000 sold.”
Listen to COWBOY CARTER below.
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