Beyoncé’s Latest Accessory Choice Includes This Affordable ‘It Girl’ Bag for Under $200

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Thanks to her new album, Cowboy Carter, Beyoncé has been channeling a lot of Western style lately, including cowboy hats and denim cowboy boots, which fans and fashion influencers alike have been scrambling to incorporate into their closest. Now, the “Texas Hold ‘Em’ singer is the latest star to show off a bag from the celeb-loved accessory brand Aupen.

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Hollywood stars have been pairing their outfits with Aupen purses, which have developed a following for its vegan materials and sustainable practices. Taylor Swift wore the Nirvana style during a date night with boyfriend Travis Kelce, and to her best friend and producer Jack Antonoff’s wedding. Even Selena Gomez wore a sparkling style from the brand, which you can still buy online.

Beyoncé now joins the growing list of celebrities adding the affordable fashion brand to their accessory rotation. She showed off the Purpose style on Instagram in a post from Sunday (April 21), which featured a video montage of the Grammy-winning artist wearing a black and white Western outfit. And the best part? The bag is only $180, making it an under $200 celebrity-approved purse you can add to your rotation.

Aupen purses are quickly selling out thanks to their celebrity-appeal, but the Purpose bag is still in stock and you can shop it below.

black asymmetrical aupen purse
black asymmetrical aupen purse

Purpose Bag

Buy Now on aupen $180

Aupen’s Purpose bag is a vegan leather bag that sports an asymmetrical body and smooth material you can store your phone, wallet and more small essentials in. It comes in black and white shades so you can pair it with your office outfits or going out looks. The strap is also adjustable allowing you to make it longer or shorter depending on your needs.


The accessory brand has been designing unique-shaped bags that typically come with an angled body as well as accent pieces like a crystal fringe or braided handle. What’s also notable is how Aupen tries to use ethical practices in its studios located in Brooklyn, N.Y., and Singapore.

For more product recommendations, check out our roundups of the best tote bags, travel backpacks and clothing deals.