Bella Hadid Is the New Face of Swarovski

Swarovski has enlisted Bella Hadid as its newest brand ambassador.

The model, who recently stunned in Burberry at the Met Gala, will appear in the jeweler's upcoming projects and campaigns. The latest visuals, conceptualized by creative director Giovanna Engelbert and shot by Mert Alas and Marcus Piggott, feature Hadid wearing colorful pieces from Swarovski's collection. These images give the house a bright, transformative look, highlighting a fluid approach to jewelry.

"Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl -- the same Bella -- with confidence and authority," Engelbert says in a press release. Hadid adds: "I was very familiar with Swarovski already. It really is such a timeless and iconic brand. I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewelry brand of the future." She continues: "Jewelry is about expression and celebrating individuality – Swarovski celebrates all people and the idea of modern glamour, and I love that."

Peep Hadid's first campaign as Swarovski's brand ambassador above.