The New Balance 550 Gets a "Pink Sand" Colorway

The New Balance 550 has enjoyed a surge in popularity thanks to its vintage-inspired aesthetic, classic styling and litany of colorways. (Showing up on the feet of Hailey Bieber and Emily Ratajkowski didn't hurt, either.)

Following a similarly colored "White/Pink" colorway, the 550 returns in "Pink Sand." The women's exclusive sees a white leather base with its titular shade covering the model's suede overlays, trim and outsole.

The sneaker joins New Balance's fall rollout of 550s, including "Black/White" and "Marquette" colorways. (Check out the full rundown here.)

Take a closer look at the New Balance 550 "Pink Sand" in the gallery above and mark your calendars for its October 19 release date. Expect the pair to land at New Balance and select retailers carrying a $110 USD retail price.

In other footwear news, the Nike Air Force 1 React returns in a "Pink Spell" colorway and adidas calls out werewolf folklore with a Campus 80s silhouette.