3Point0 Labs Signs Hisham Fageeh & Sultan Tamer’s Saudi-American Firm DH’BAB Productions

Jesse Whittock
·2 min read
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EXCLUSIVE: LA’s 3Point0 Labs has continued its signing spree by adding Saudi-American producer DH’BAB Productions to its ranks.

DH’BAB is led by Saudi Arabian actor and producer Hishan Fageeh (Barakah Meets Barakah) and Sultan Tamer, and was founded with a mission of being a bridge between the Middle Eastern country the U.S. It has now signed with talent management house 3Point0 Labs, which has been expanding internationally with a spate of talent deals in recent months.

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“The local Saudi and GCC industries have fostered a deep well of creative talent that wants nothing more than to share their stories and experiences with the world through art,” said Andrew Cutrow, Chief Business Officer and Head of the Entertainment division of 3Point0 Labs. “Coming off the paradigm shifting work we did in the boxing space in the Kingdom, we’ll continue to build bridges and push boundaries.”

DH’BAB has previously won grants from the Red Sea Film Festival for its projects Bahja Mall and Ummi.

Fageeh was most recently Director of of the Middle Eastern Media Initiative (MEMI) at USC’s School of Cinematic Arts, which training and mentorship program launched in 2018 to boost the careers of Arabic TV writers and producers. Tamer was executive producer on Cesar Martinez Barba’s deportation doc Dial Home and produced and directed viral music videos for Saudi pop star Mishaal.

For 3PointLabs, this is a latest step into the Saudi market after it helped to structure two major boxing events in history involving founder Marquel Martin’s client Francis Ngannou, Tyson Fury and Anthony Joshua at Riyadh Season 2023. The agency had worked on the marketing, distribution, production and exhibition of the fights and associated events on behalf of Team Ngannou.

“This is a natural transition for 3Point0,” said Martin. “We’ve done such impactful work in the region and expect to continue working with the premier partners there and delivering at the highest level for DHBAB.”

“Listen: Qatar just hosted the most successful World Cup ever, and Saudi Arabia bridged the gap between traditional boxing and MMA in an unprecedented spectacle premier fight,” said Fageeh and Tamer in a statement. “What this means to me is that the fabric of globalization is being woven with new vibrant threads from previously unexplored corners.

“3point0 saw this potential and finessed the alchemy of bringing the West to the East. DH’BAB’s main mission is taking Arabic stories to the rest of the world, because we believe the ‘Old World’ is now the new ‘New World’. Our two entities are destined for great things, inshaAllah.”

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