10th FLOOR's Hyperglam Collection Gives Your Strut ‘90s Energy

Celebrity-approved label 10th FLOOR has unveiled a new collection inspired by the iconic designers and supermodels of the '90s. Dubbed Hyperglam, the range delivers hedonistic glamour for women who use fashion as a form of self-expression.

The British label seeks to encourage wearers to celebrate their individuality and be their truest selves by daring to differ from traditional dress codes. Highlights of the collection include the Detroit leather boot, which arrives in silver, black and zebra hues. This concealed platform and softly pointed shoe reimagine classic clubbing footwear silhouettes with a luxury spin.

The Dallas platform heels, crafted in luxurious satin, land in a fuchsia palette to add a touch of Barbiecore to your look. Meanwhile, if you are looking for a more formal and elegant choice, the Opéra pump comes with a hand-encrusted floral crystal appliqué that adorns the foot while contrasting against a vibrant blurred print.

Elsewhere, the label's signature heel Manhattan, crafted from a finely pleated and knotted satin upper, is a soft square toe shape that arrives in multiple daring colors. The brand founders, Fiona and Kim, shared exclusively with Hypebae, "The new collection was heavily inspired by the golden era of the mid-'90s when Tom Ford's Gucci and the supermodels ruled the runways. Hedonistic glamour and clubbing culture were at the forefront of fashion."

They continue, "We're excited for party season, and we created the collection to celebrate getting dressed up. 10th Floor shoes are designed for self-expression as the shoes you wear have a strong impact on how you feel and your sense of identity."

Take a look at the campaign above and head over to the 10th FLOOR's website to cop the collection.

In other footwear news, Nike is ready to ring in the "Year of the Rabbit" with new dunk low.


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