This Lipstick Raised $40,000 for Charlottesville

Photo credit: Hearst Communications, Inc. All rights reserved
Photo credit: Hearst Communications, Inc. All rights reserved

From Cosmopolitan

Beauty brand Lipslut only sells one product, but it's a doozy. It's a matte neutral, pink-tinged liquid lipstick that seems to look flattering on pretty much anyone:

@beatbydavid wearing our F*ck Trump lipstick 😍

A post shared by Lipslut (@hello.lipslut) on Aug 6, 2017 at 12:14pm PDT

The lovely @kgphonehome in "F*ck Trump." 💖 Be sure to #Lipslut for a chance to be featured!

A post shared by Lipslut (@hello.lipslut) on Aug 3, 2017 at 10:18am PDT

Amazing fairy look from @nixrobale ✨ featuring our F*ck Trump shade topped with glitter!

A post shared by Lipslut (@hello.lipslut) on Aug 2, 2017 at 10:25am PDT

It also happens *happens* to be named "F*ck Trump," and was created by California college students as a way to raise money for socially-conscious causes. Normally, 50% of the lipstick's $19.95 cost went directly to a fund that would be donated to a socially conscious charity - selected by popular vote, of course.

But through the month of August, Lipslut vowed to specifically support victims of the horrific Charlottesville violence, and so far, the Lipslut team has raised over $40,000 to be donated to cover victims' medical bills, and support local chapters of Black Lives Matter and the NAACP.

It's a move that's garnered praise from happy fans:

Our #FuckTrump shade looking amazing on @ur_cervix 💋

A post shared by Lipslut (@hello.lipslut) on Jun 30, 2017 at 10:15am PDT

And also earned them some notice from less savory parts of the internet:

We've officially made it 🙌📰

A post shared by Lipslut (@hello.lipslut) on Aug 21, 2017 at 10:49am PDT

Suddenly feeling in a giving mood and/or need to add another lipstick to your beauty stash? Check it out for yourself here.

Follow Lilian on Twitter.

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