YB Loves: A Shampoo and Conditioner that Adds Serious Volume

Each day the editors of Yahoo Beauty are sharing one noteworthy product we feel should be on your radar. From the latest and greatest items that land on our desks to indie products with a cool backstory to the old standbys that have earned a permanent place on our vanities, trust us: you’ll want to check them out.

Whether I am on-the-go in the mornings or headed to an event at night, my main objective is to add some extra body to my straight hair. I have been searching for one product that could provide me with naturally-appearing volume that lasts all day with no luck. So I was amazed when I tried Serge Normant’s volumizing shampoo and conditioner. Finally, a do-it-all product for those of us who are low-maintenance when it comes to hair products.

The shampoo and conditioner are both sulfate-free formulas mixed with a white lupine protein  — a naturally based protein that is meant to strengthen and volumize hair. Dream Big Instant Volumizing Shampoo ($25) is ideal for those with thinner hair or who seek volume without the fuss of added products. You can get away with using a smaller amount due to the rich foaming nature the product produces. With the Dream Big Instant Volumizing Conditioner ($25), the formula works best if you leave it in for a few minutes longer for the formula to take effect. Overall, I found that a quick blowdry gives the best results. My hair looked and felt like I had just left the salon or a blowdry bar. As someone who enjoys washing my hair daily, I’m glad the formula is gentle enough to do so. My hair feels fuller and has more body to it with every wash.

Serge Normant is available at shopsergenormant.com

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