Why the Korean Hanacure Face Mask Is Going Viral
By Sarah Kinonen. Photos: Courtesy of Instagram.
We were first introduced to the creepy, crepey Hanacure All-in-One-Facial via Drew Barrymore. A few months ago, during one very cold weekend in winter, the actress shared bits and pieces of her evolving beauty routine, including the revitalizing face mask, on Instagram. ("It gets so tight that it literally pulls your face," she wrote of the treatment.) And ever since — well, you can probably guess where this is going — it's gone viral.
Hanacure, a South Korean-based beauty brand, recently launched its debut product, the All-in-One Facial, and it's safe to say that it's quickly becoming an Instagram staple. The treatment, a tightening and brightening paint-on mask, is made of its proprietary formulation, called the Purifying Compound. The compound consists of peptides to promote collagen growth and botanical extracts to soothe and nourish skin, and together, they make one crazy, tightening treatment.
Here's how it works: The kit includes three items — a Lifting Serum, a Gelling Solution, and a brush — which should all be mixed together. After popping open the Lifting Serum's cap, pour it into the Gelling Solution's pod, and shake for about 20 seconds. The mixture, which should be a gel-like consistency by now, is ready for application. Here's where the brush comes in: Begin painting the treatment onto your face, covering everything but your eyes and mouth. Once completely coated with the jelly slime, let is dry and sit for about a half hour (during which time you can totally catch an episode of New Girl).
Pro tip: Try not to move. No, really, the brand recommends that you make minimal movements to keep the treatment in-line and completely tout. If you've got an itch, Hanacure recommends fanning yourself, which, apparently also increases the mask's efficacy (or so they say...). After the allotted 30 minutes, rinse it all off.
Based on the results we've seen on the @HanacureEffect Instagram feed, your post-treatment complexion is worth a serious selfie sesh. Users' skin appears tighter, brighter, and smoother. Call us convinced, but we may have just fallen into the Hanacure trap. Don't believe us? Check out some of the best (and creepiest) of the bunch, below.
The Hanacure All-in-One Facial is available for $29 on hanacure.com.
This story originally appeared on Allure.
More from Allure: