#ThePowerOfMakeup: The Social Media Movement to Remove the Stigma of Makeup
A month ago, 21-year-old YouTube beauty blogger Nikkie de Jager published a video called “The Power of Makeup,” which attempt to destigmatize makeup. In the video, she notes, “I’ve been noticing a lot lately that girls have been almost ashamed to say that they love makeup….. It’s almost crime to love doing your makeup.” But De Jager feels that putting on makeup isn’t about looking good for boys or insecurity—it’s just one way to express yourself. “By no means do I want to say if you have insecurities you should just slack makeup on… I just want you to know that makeup is fun, and there are no rules to makeup. And if you want to go for that sharp contour for the day, do it. Makeup is there for days when you want to look hell-a good. This is the power of makeup! …By all means, if you want to do a take on this, half face of nothing, half face of full on glam, do it.”
Nikkie de Jager started #ThePowerofMakeup trend on social media. (Photo: Nikkie Tutorials)
Social media has responded to de Jager’s statements with their own half-makeup selfies. Women have been doing half their face with makeup and sharing the selfies on social media with hashtag #ThePowerOfMakeup. There are over 13,000 tags so far with women saying that they’re happy with both sides. It’s a celebration of the power of makeup, the power of going barefaced, the power of just having fun, and the multi-faceted women behind it.
Here are some of the reactions to #ThePowerOfMakeup on social media:
Blogger Camila Morales shows her half-makeup selfie. (Photo: Instagram)
“This video isn’t to show the different between the two sides of the face it is much more than that, it is about being comfortable in your own skin, not being ashamed of showing your true self and also to just have fun with makeup whether its applying a lot of a little… Do not worry about what others say!”
Makeup artist Asma Lootah. (Photo: Instagram)
“I wear makeup because its fun , I don’t wear it because am insecure or so ppl would like me.”
Makeup artist Stephanie Lange. (Photo: Instagram)
“My skin broke out so I thought what better time than now to show you guys how I use makeup to highlight what I like, and hide what I don’t! No one is perfect - everyone has flaws! Makeup is not a mask that insecure people hide behind - makeup gives YOU the power to control your own image! And just like wearing clothes that you like, or styling your hair a certain way, makeup is a form of self expression and individual to you!”
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