The booming fragrance market enjoys annual sales exceeding $27.5 billion, with hundreds to thousands of new scents launching every year; it’s easy to take scent for granted. But back in the 1800s you couldn’t cruise into your local department store and pick up an eau de toilette. Fragrances were a true luxury that had to be commissioned. The
, founded in 1760 has been concocting fancy scents for seven generations and remains the only fragrance house to rely on a 4,000-year-old infusion technique that includes the highest concentration of natural essential oils. From Queen Victoria and King George to Lana del Rey and David Beckham, here’s how a brand evolves like Creed.