Taylor Swift Debuts 5 New Beauty Looks in "Look What You Made Me Do" Music Video

Taylor Swift is a bona fide beauty chameleon. A quick Google Image search of the singer calls up the curly-haired Southern Sweetheart Taylor, Retro Ingénue Taylor, and Modelesque Squad Captain Taylor. But none of those Taylors can come to the phone right now — they're officially a thing of the past with the debut of her new album "Reputation."

The first song to drop — "Look What You Made Me Do" — is the All Grown Up Taylor's reinvention party. Based on the 20-second teaser trailer for the all-new music video, which will premiere at the MTV Video Music Awards on Sunday, New Taylor is serving up some take-no-shit fierce-as-hell beauty looks.

Here’s the best beauty moments from the trailer.

1. Whip My Hair Taylor.

In the first snippet of the video, we get the quickest glimpse of Tay-Tay's long, lush ponytail whipping around in what appears to be the world's most glamorous car crash. She's also rocking some traffic-stopping hot pink nails. Leave it to Swift to look flawless even in a crisis.

2. Don't Touch My Mani Taylor.

By the second snippet, it's clear that epic nails are a key staple of the singer's all-grown-up beauty look — or at least a key staple of her character in the video. To top off her fierce gold talons, we can spot a series of on-theme snake rings. The message is clear: Don't tread on Taylor.

3. Diamonds for Breakfast Taylor.

In an Elizabeth Taylor-esque scene, Swift is shown dripping in diamonds, accessorized with a fire engine red glossy lip and matching mani (told you this was going to be a signature look). But there's nothing demure or even glamorous about the rest of her beauty look — a heavy metallic black cat eye makes it clear she'll will eat your heart (and your diamonds for that matter) right out.

4. Old Hollywood Taylor.

In the next scene, T-Swift pays homage to the kind of Old Hollywood glamour she's pulled off so well in the past. While on a romantically back-lit swing, Swift rocks full, brushed-out curls, a perfect deep crimson lip and a classic cat eye. OG glamour #goals.

5. Punk Commander Taylor.

In the last scene snippet from the trailer, Swift serves up more of the punky, grungy beauty she's been experimenting with over the past year (it's also the aesthetic she chose for the cover of her new album). With a head full of messy, natural, dirty blond curls, an oxblood lip, a gunmetal gray smoky eye, and some chiseled-as-hell cheek bones, this might be her best look. It's Taylor Swift 2.0 — confident, in her own skin, and all grown up.

One thing's for sure, Swift's got a killer new beauty reputation. See the full trailer below.


For more of T-Swift's fierce beauty looks:


Now, see how Taylor Swift's style has evolved over the years: