John Frieda

  • StyleAllure

    John Frieda's New Day 2 Revival Hair Products Go Way Beyond Dry Shampoo

    The collection launches on Amazon today.

  • NewsJoanna Douglas

    YB Loves: In-Shower Hair Color That Works in Minutes

    Whether your hair color is dull, mousy, fading, growing out, or going gray, your problems can now be solved in minutes, at home, for $10, thanks to John Frieda. If you’re a blonde, you may be familiar with John Frieda’s color enhancing shampoos. Now the brand is letting brunettes in on the action with shampoo and conditioning combos that will amp up your shade instantly and work even better over time with a cumulative effect. The John Frieda Brilliant Brunette Visibly Brighter Shampoo and Con