Puma Is Offering United Airlines Passengers Discounts on Leggings
By Megan Gustashaw. Photos: Courtesy of Twitter.
Following the news that United Airlines refused to let two teenage girls onto a flight for wearing leggings, Puma is offering customers 20 percent off the athleisure staple. "We fly in our leggings," the brand tweeted earlier today. "Bring your United ticket to any US PUMA store for 20 percent off leggings. Now until April 9. Stay Fly."
United passenger Shannon Watts tweeted about the incident on Sunday night and it quickly caught attention on social media, earning the hashtag #LeggingsGate. Watts observed the girls getting banned from the flight by the gate agent, who told them, "I don’t make the rules, I just enforce them." United Airlines later released a statement explaining that the girls were subject to a stricter dress code because they were family members of a United employee and traveling as pass riders. "When taking advantage of this benefit," the statement said, "all employees and pass riders are considered representatives of United. And like most companies, we have a dress code that we ask employees and pass riders to follow." United concluded by adding that regular customers are welcome to wear leggings.
The debate over the appropriateness of leggings wasn’t born with this incident, which is partially why it has ignited such a strong response from people on the Internet and social media. Puma seems to be picking up on this fact, standing firmly with those who feel that policing women for wearing the comfortable, everyday garment is rude, if not sexist and downright discriminatory.
Bloomberg recently reported that Puma had officially surpassed Under Armour in the athletic wear hierarchy. Between the brand’s edgy-cool collaborations with the likes of Rihanna, Kylie Jenner, Young Thug, and The Weeknd, and brave, voice-y statements like this, it’s not hard to see why.
This story originally appeared on Allure.
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