Powerful New Campaign Aims To Bring Girls Together Instead of Tearing Them Apart
While it might seem like there's an ~inspiration~ ad campaign every day, Altheta's newest video hits super close to home. The athletic clothing brand launched "The Power of She" today, which features female athletes working together and kicking ass.
The video features dancers aged 13 to 31 from D(n)A Arts, a dance community in NYC. It also shows girls boxing, running track, swimming, and surfing. You see them working together and succeeding, because they lift each other up and have each other's backs.
This campaign aims to inspire girls to work together and put an end to any undermining, whether in sports or at school or just in the hallways. Girls are already using the #PowerOfShe hashtag and posting their pledge on Instagram to inspire each other.
Watch the video above, and head to Athleta.com to find out more about how you can get involved.
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