Lena Dunham is Launching Feminist Goop-Like Newsletter
Lena Dunham supports her girls. (Photo: Instagram)
If you’re looking for more Girls in your life, sign up for Lena Dunham and Jenni Konner’s email newsletter, Lenny, which intends to bring contemporary feminism, politics, pop culture, style, health, and friendship to your inbox. “We want people who have totally diverse interests,” Dunham told BuzzFeed. “People who want to talk about radical politics but also want to talk about fashion and also want to talk about Rihanna, and also understand that all of those things can be happening at the same time.” Dunham’s best friend and real-life Marnie inspiration, Audrey Gelman, will serve as the publicist.
According to Dunham and writer Jessica Grose, the newsletter, geared at 19- to 34-year-olds, will be like Gwyneth Paltrow’s “Goop meets Grantland.” “Jenni and I have always been obsessed with Goop,” Dunham told BuzzFeed. “We feel strongly that even if some of it is aspirational, it’s aspirations like ‘I want to know how to take care of my body and soufflé something.’” The newsletter, initially self-funded, will eventually draw on revenue pulled from carefully curated advertising and e-commerce, such as wares made by independent female artists.
Dunham is no stranger to internet criticism, not only of her feminism but also of her body and work. The Lenny newsletter seems like a logical extension of her raw, uninhibited portrayal of women. There is no comments section where you can sound out as a reader (or potentially troll), but you will get to read a spectrum of voices an thoughts, some of whom you can relate to. “Women spend so much time trying to align themselves with an image in the media that they can’t match that their hostility towards themselves and others becomes overwhelming,” she told BuzzFeed. Watch the Lenny introductory video starring Dunham and Konner here.
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